Effective Marketing Strategies Are Actions Not ActivitiesEffective Marketing Strategies Are Actions Not Activities
Effective Marketing Strategies Are Actions Not Activities
Vision without action is a daydream. Action without vision is a nightmare. This Chinese Proverb reverberated in my mind during conversation with some of the attendees to the Propel Conference held for NW Indiana business owners and executives in April of 2010. The focus of this conference was marketing for small business owners, sales professionals and C Suite executives. Attendees received the 30,000 foot view from one marketing expert. Then I brought them down to Sea Level with a focused presentation on the all too common elevator pitch. Finally a social media coach gave them a side path of how to use this emerging marketing strategy. Even though the perspectives were different from each presenter, three common threads emerged:
Unfortunately, most marketing is viewed as an activity. Here are some examples:
To change an activity to an action requires a map or in this case a marketing plan with specific goals. Now your ability to get your message out, to be noticed, to stand out in the crowd or what I call Be the Red Jacket begins to generate results. For example, each business networking event attended, you would ask yourself these questions:
Examining your website, you would ask yourself these questions:
Looking at social media, these questions need to be asked:
During good times and bad times, the marketplace must know of your business. To do that requires marketing. When you learn to take actions and not engage in just activities, you will eventually increase sales (for effective marketing is a process) and improve profits. Free sales skills assessment by Results Sales Coach Leanne Hoagland-Smith who helps with sales coaching, leadership to sales management development. Schedule your free strategy session at 219.759.5601 Central Time. Get sales success with this sales book, Be the Red Jacket in the Sea of Gray Suits, the Keys to Unlocking Sales Success. Article Source: http://EzineArticles.com/?expert=Leanne_Hoagland-Smith
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