Green Carpet Cleaning - 6 Critical Things Your Should Know

Author:Fred Terlaak

'Lies, damned lies, and statistics' is part of a phrase attributed to the 19th Century British Prime Minister Benjamin Disraeli. The appropriate 21st Century version of this axiom would read 'lies, damned lies, and marketing.'

Clever marketers know how to latch onto popular trends or good fads. In the 90\'s everything was 'lite'. It seemed that every product on the supermarket shelf had the word 'lite' or 'sugar free', on its label. We then had to put up with several years of the 'good fat' vs. 'bad fat', and today\'s marketing campaigns exploit terms such as 'all-natural' and 'organic'.

Do you know why they label chocolate chip cookies - 'reduced calorie'? Because it works! They count on consumers falling over-and-over again for these same gimmicks. So why not tell us little white lies - it will make us feel better about downing a dozen chocolate chip cookies in one sitting. After all, they are reduced calorie cookies and we\'re dunking them in low-fat milk.

When it comes to manipulating trends, popular terms and marketing slogans, you can be sure that the carpet cleaning industry is not going to be left behind. For decades, one of the nation\'s largest carpet cleaning franchisors built its name on 'dry' cleaning carpet - when in fact their process is far from dry.

These manipulators understand that the average consumer wouldn\'t know the difference (and couldn\'t care less) if their process was truly dry. They intentionally create doubt, concern and fear about steam cleaners, implying that this method causes mildew and mold to grow on carpet (carpet dries in a few hours if truck-mounted equipment is properly used). They know that fear drives uninformed and uneducated consumer to dry cleaners. Never mind that independent laboratories and the largest carpet manufacturers in the world actually prefer the hot water extraction method (steam cleaning) over all other carpet cleaning methods, including 'dry' cleaning.

But this article is not about whether one carpet cleaning method is superior over another. It is to make you aware of marketing tactics used by carpet cleaners. Today\'s carpet cleaning buzzwords are \'organic,\' \'green,\' and \'natural\'. Throw in some scary words like \'toxin-free\' and you\'ve just created a whole new carpet cleaning market. (Just in case I forgot to mention it, for the last half century the words 'new' and 'improved' were amongst the most worn-out marketing terms?)

At least the food industry has some oversight by the Food and Drug Administration (FDA). The carpet cleaning industry is basically an unregulated industry. Industry standards are strictly voluntary guidelines from independent, usually non-profit, organizations like the Institute of Inspection, Cleaning, and Restoration Certification (IICRC) and the Carpet and Rug Institute (CRI), Green Seal, and the major carpet manufacturers.

This being said, words like \'organic,\' \'green,\' and \'natural\' are tossed around by many cleaners to capitalize on a trend. Carpet cleaning companies that are truly dedicated to using products that won\'t harm your pets, children and the environment are easy to identify if you know how. Begin by recognizing snake oil salesmen who use scare tactics to get in your home.

How Can You Be Sure You\'re Getting The Real Thing?

Before you select a carpet cleaner, verify by telephone or e-mail:

- What cleaning process they use? (Portable Cleaners, Bonnet Cleaning, Steam Cleaning - Truck-Mounted)

- What cleaning products do they use? How do they treat stains, pet, odors, etc?)

- Can they provide Material Safety Data Sheets (MSDS) for all their cleaning products?

- Can they provide proof of product certification by Green Seal or other independent organizations?

- Call at least 3 references that have had their carpets cleaned with this method.

- Do not accept home-brewed, non-certified products ... (Kelp and Ginseng may be good for your health but not necessarily for your carpet)

The mere fact that you\'ve asked these questions will put the cleaner on alert that they are dealing with an informed and educated buyer. I predict that you\'ll get the best carpet clean and service - ever!

P.S. Some consumers perceive that green products are not as effective as conventional products that may be toxic. This simply isn\'t true. You don\'t have to compromise the cleaning quality - after all, you want your carpets cleaned.

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About the Author

Fred Terlaak is the CEO and co-founder of Service Depot. Started as an Austin carpet cleaning and restoration service organization, the company has operations in San Antonio, and Houston, Texas. A strong belief that educated customers become life-time customers, service depot provides technical information on its blog to help its customers maintain a safe and clean home. For more tips and tools visit =>

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The Gant Staff

Avis Barton

Executive Housekeeper

Aspen, Colorado

Winn’s Pro- I wouldn’t go anywhere else.

I manage 16 luxury homes in Aspen, Colorado and would not go anywhere else for my carpet cleaning needs. On top of requiring very discreet and trustworthy services, our homeowners have specialty rugs and carpets which require unique care. Over the long relationship Ute Place has shared with Marty, there is not a problem Winn’s pro has not been able to handle for us. When he says, “call me any time”, he means it! Marty is always willing to help in emergency situations late in the day or over weekends and holidays and arrives on your doorstep quickly and with a smile. My homeowners are continually impressed with the “magic” Marty works on their carpets and rugs, always leaving them looking like new. I would, without hesitation, recommend Marty’s professional services to any client looking for a superior, friendly and flawless cleaning service.

Thank you Winn’s Pro!

Danielle Paterni

Ute Place Resident Manager

Aspen, CO
Testimonial from Mason Morse Real Estate:This is to let you know that Marty Winn did an excellent job of cleaning our carpets. His service is unbeatable and the quality of his work is definitely first class.We had stains on our carpet that no other carpet cleaner was able to get out. The stains were set in and had been there for quite some time. Marty came to our office and said he did not care if we gave him the job or not; but he wanted to try and get the stains out. He not only got them out, his prices were excellent also.Marty came and cleaned our carpets and has followed up to make sure the stains have not returned.I highly recommend and trust Marty and Winn’s Pro Carpet Cleaning. He definitely is a professional and takes pride in his work.Thank you for all that you have done!Sincerely,Karen Scarberry/Office ManagerMason Morse Real Estate0290 Hwy 133Carbondale, CO. 81623

Would I recommend Winn’s Pro Carpet Cleaning? You bet I would. Winn’s Pro Carpet Cleaning cleaned the carpets in the Chamber office, and when I came in the next day I thought I was in the wrong place! The difference was amazing. Great work and fast service, way to go Winn’s Pro Carpet Cleaning!

Sherri Harrison, Executive Director

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Carbondale, CO 81623

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