The Keys to Selling Intangible Services





Author:engelke shaulis

Intangible services are among the most difficult items to sell to customers, since the absence of an actual product raises doubts in the minds of most consumers. Even once an intangible service has been provided, many consumers are unsure of precisely how good the service really is, when compared to other providers. Here are four keys to selling intangible services effectively:

  1. Use testimonials - For established service providers, testimonials are among the most effective marketing messages which can be used with potential clients. Probably the biggest change to the use of testimonials has been a recent decision by the Federal Trade Commission. This decision states that testimonials used must reflect the results for typical consumers of your product or service; it is no longer acceptable to only use clients with extraordinary results (disclaiming these in fine print) and then represent them as being the average result after usage. For most ethical service providers, this should not pose too many difficulties. Nevertheless, referrals remain extremely powerful when selling intangible services, even with the recent Federal Trade Commission ruling.
  2. Get referrals - When delighted clients are willing to send new clients to your business, these can be some of the easiest sales you will ever make. It is worth rewarding these delighted clients who send new business your way-- after all, these new clients can provide referrals as well, although at some point, the quality of new clients being referred generally decreases. You should always ask for referrals from your clients, preferably immediately after obtaining great results for them. There is very little to lose from asking, and much to gain, even from a small increase in the overall number of referrals.
  3. Discover hidden buyers - Sometimes, the customer who purchases your services will not be the final consumer. In these instances, it is important to appeal to both the initial customer\'s needs, desires, and preferences, as well as those of the final consumer or user of the services. Alternately, sometimes there will be gatekeepers or other access control buyers who are hidden, yet must be satisfied first, before the opportunity to make the sale is allowed. These customers can not make the sale happen, but they can kill it if you do not meet their standards.
  4. Become certified as an expert - Special certifications can go a long way towards reassuring buyers of the intangible that you are a competent provider who can be trusted. This is a simple step, but definitely not one which should be overlooked.

 

Therefore, by using tes

Now Pay Close Attention --

Using Video Testimonials to increase your websites sales and revenue is simpler than you\'ve been told. Everyone with a website faces the same two problems:

[Problem #1] How To Build Credibility With Potential Customers

[Problem #2] How To Obtain Testimonials Which Have Been Proven To Improve Sales

Fast Video Testimonials has been solving these two problems for hundreds of satisfied customers. Fast Video Testimonials has been tried and tested and known to produce excellent results.

First: Visit Fast Video Testimonials
Fast Video Testimonials always supplies REAL VIDEO TESTIMONIALS created specifically for your website and business.

Second: Order Your Video Testimonials Package of 1, 5 or 10 original Video Testimonials for your website.
Your new Video Testimonials will arrive within 7 days and all Video Testimonials are done by REAL PEOPLE and are guaranteed to boost your sales by up to 30 Buy Video Testimonials today and boost your businesses online presence overnight.

Article Source: http://www.articlesbase.com/internet-marketing-articles/the-keys-to-selling-intangible-services-3918179.html

About the Author

With an instant increase in sales by up to 30Video Testimonials are the most effective way to improve your business. But to take advantage of this amazing tool, it is always a good idea to get a head start on your competition and buy Video Testimonials. Visit http://www.FastVideoTestimonials.com Today!



Explore Related Pages

The Secret to Building Customer Loyalty

Customer Service Leads to Customer Loyalty

Building Your Customers' Trust



Winns Pro Carpet Cleaning Home

Winns Pro Carpet Cleaning Service Areas

Carpet Cleaning in Glenwood Springs 81601

Carpet Cleaning in Aspen 81611

doterra home biz opps

Like Free Stuff?

Get Your Carpets Cleaned by April 30 and Receive a FREE bottle of the Greatest Eco-Friendly Spot Remover!

free spot remover



Testimonials

for Marty Winn and Winn's Pro...

"To Marty Winn, owner of Winn’s Pro Carpet Cleaning,

This is a letter of appreciation for the 17 years of excellent service and impeccable quality of work Winn's Pro has provided. Winn’s Pro has been dedicated to providing us and the owners of our units with continuing quality, caring and exceptional service.

Marty and Winn's Pro have been available whenever the need has been for several years now. We look forward continuing this excellent relationship for many years. Thank you for all you do."

Sincerely,

The Gant Staff

Avis Barton

Executive Housekeeper

Aspen, Colorado

Winn’s Pro- I wouldn’t go anywhere else.

I manage 16 luxury homes in Aspen, Colorado and would not go anywhere else for my carpet cleaning needs. On top of requiring very discreet and trustworthy services, our homeowners have specialty rugs and carpets which require unique care. Over the long relationship Ute Place has shared with Marty, there is not a problem Winn’s pro has not been able to handle for us. When he says, “call me any time”, he means it! Marty is always willing to help in emergency situations late in the day or over weekends and holidays and arrives on your doorstep quickly and with a smile. My homeowners are continually impressed with the “magic” Marty works on their carpets and rugs, always leaving them looking like new. I would, without hesitation, recommend Marty’s professional services to any client looking for a superior, friendly and flawless cleaning service.

Thank you Winn’s Pro!

Danielle Paterni

Ute Place Resident Manager

Aspen, CO
Testimonial from Mason Morse Real Estate:This is to let you know that Marty Winn did an excellent job of cleaning our carpets. His service is unbeatable and the quality of his work is definitely first class.We had stains on our carpet that no other carpet cleaner was able to get out. The stains were set in and had been there for quite some time. Marty came to our office and said he did not care if we gave him the job or not; but he wanted to try and get the stains out. He not only got them out, his prices were excellent also.Marty came and cleaned our carpets and has followed up to make sure the stains have not returned.I highly recommend and trust Marty and Winn’s Pro Carpet Cleaning. He definitely is a professional and takes pride in his work.Thank you for all that you have done!Sincerely,Karen Scarberry/Office ManagerMason Morse Real Estate0290 Hwy 133Carbondale, CO. 81623

Would I recommend Winn’s Pro Carpet Cleaning? You bet I would. Winn’s Pro Carpet Cleaning cleaned the carpets in the Chamber office, and when I came in the next day I thought I was in the wrong place! The difference was amazing. Great work and fast service, way to go Winn’s Pro Carpet Cleaning!

Sherri Harrison, Executive Director

Carbondale Chamber - build. grow. succeed!

P.O. Box 1645, 981 Cowen Drive, Suite C

Carbondale, CO 81623



Get Carpet Cleaning Specials in Your Inbox!

E-mail Address
First Name (optional)
Then

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you Winn's Pro Carpet Cleaning Specials.



Carpet Cleaning Articles

  • Easy Carpet Cleaning Tips for Homeowners, Parents, and Pet Owners
  • Starting a Carpet Cleaning Business
  • Tips for success as a carpet cleaner and business owner
  • Carpet Cleaning Methods
  • How Carpet Cleaning Machines Work
  • Differences Between Industrial and Residential Carpet Cleaning
  • Carpet Cleaning Problems Explained
  • How to Avoid Carpet Cleaning Scams
  • Carpet Cleaning and Care Don'ts
  • Carpet Cleaning Services: Steam Carpet Cleaning
  • Carpet Cleaning Techniques and Tools
  • Tips for Choosing a Home Cleaning Service
  • Cleaning Tips For Your House
  • Carpet Cleaning Pricing
  • Do It Yourself Carpet Cleaning
  • Importance of Carpet Cleaning
  • Three Essential House Cleaning Checklists
  • When to Call for Carpet Cleaning Services
  • Carpet Cleaning Beats Bacteria
  • Robotic Vacuum Cleaner - Perfect Cleaning Machines
  • Stain Solutions: Carpet Cleaning, Tile Grout Cleaning and More
  • Carpet Cleaning and Furniture Cleaning:Safety and Health through Carpet Cleaning
  • Eco Friendly Carpet Cleaning
  • Commercial Carpet Cleaning - Steam Extraction
  • Carpet Cleaning Equipment: Why Your Business Needs It
  • Benefits of Professional Carpet Cleaning


  • Small Business Tools

    Local Business

    Join the zeriouz network and receive thousands of links to your website in weeks!




    My Partner Sites
    Carpet Cleaning Entrepreneurs
    Carpet Cleaning Entrepreneurs Blog
    Retire Wealthy and Healthy
    doTERRA Home Biz Opps
    Essential Oils List
    Home Business Advantage