Marketing for the Small Business

Author:Don Robinson

Starting a small business can be a very difficult task. Not only do you need to focus on your money flow, but you need to focus on small business marketing. Marketing strategies can vary. With the increase in consumers using the Internet, web marketing has become a very successful method of getting your information out there, especially on small business SEO (search engine optimization) websites. Typically a SEO site requires the use of keywords that appear on a regular basis in an article, and vital keywords can be found with the Google Wonder Wheel.

As you might be aware the only way a client will know you exist is through small business marketing. With your advertising you provide potential new customers the knowledge that you are out there, and what services you offer. The more money you sped on advertising the broader the reach you will have to draw in new customers.

But as many of us know that marketing can be expensive. Television and radio ads cost thousands of dollars and if someone tunes in too late, your ad is missed. With that in mind, focusing your small business marketing on magazines and newspapers only gives you access to the readership of the publication. If you want to expand and reach a large target audience, your best bet is web marketing.

Advertising on websites is costly, and you are going to have to meet the minimum guidelines of the proposed websites. However, there is a far different approach you can take and have success. By placing text ads on websites that allow them, search engines will begin to pick up your business information and list them when people search for those keyword results. Based on the density of the words, the more likely a search engine is to pick it up. These articles are called SEO articles.

To help users design these Google has come up with a very cool tool called the Google Wonder Wheel. With a simple search from you can find this powerful tool. For example, if you type in 'nursery' it will give you keywords like 'flowers' or 'garden advice' among hundreds of other terms you might find help you with you article creation. Be sure to maximize the use of this powerful tool.

When creating a marketing mix it is necessary to focus on your core competencies. Make sure to advertise in ways that make sense, with campaigns that will return on your investment. If you are in the business of making cookies, advertising with bathroom products isn\'t a wise decision.

When you are doing your small business marketing keeping a concise focus on what you want to achieve is beneficial too. Market research is essential no matter what route of advertising you choose to do. See how your largest competitors advertise and see what similar methods you can do. Not all small business marketing is a waste of funds. But careful and concise marketing decisions will determine your success. Utilizing free methods like small business SEO websites will provide you with additional marketing at no cost.

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About the Author

Don Robinson was first published in a campus publication he helped organize in the early 1990\'s.  A year after the newsletter was launched the library of congress published his poetry in an Anthology entitled Tears of Fire. Don has a B.S. in plant and soil science from the University of Kentucky and an M.A.Ed. from the University of Phoenix and a SEO certification from USF.  website

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