Build Trust With 9 Small Business Marketing Strategies





Author:Jody Gabourie
Marketing is all about creating and fostering relationships with your prospects and your clients. A big part of achieving this is that people need to know, like and trust you before they\'ll engage in a relationship with you or do any business with you.

Before a person will commit to making a purchase from you, they need to trust that your products and services will do what you say they are supposed to. Also, if you want to keep your profitable clients, they have to continue to trust that you\'ll deliver on your promises.

Trust is the basis of any relationship, be it personal or strictly business. Take a look at the following ways that you can build trust and credibility into your small business marketing strategies:

1. Provide examples

Give lots of case studies and examples that outline how you\'ve helped clients and the difference it has made in their business and their life.

Real examples are much more powerful and credible than simply making claims about your service or products.

2. Seek out referrals

We all ask our friends and colleagues to recommend good places to eat or a reliable plumber, because we trust the opinions of people we know.

It\'s the same for your business; actively seek out referrals from satisfied customers. Implementing a marketing system to generate referrals is one of the most overlooked marketing tactics for small businesses.

3. Get testimonials People always pay more attention to what others have to say about you than any claims you make about yourself and your business. Make it easy for your customers to provide testimonials. Create some marketing systems to facilitate this and then use the testimonials in all your marketing tactics: website, sales pages, direct mail, email communications, brochures and so on.

4. Offer guarantees

None of us like 'buyer\'s remorse' and providing a guarantee of service or results of your products and services will go a long way to help alleviate any concerns people have in handing over money to you.

Make sure you act promptly and with no hassles when you have to fulfill your guarantee. Keeping your word is a huge part of building trust with people.

5. Share your contact information

Nothing raises a red flag more with me than when I cannot find a business\'s contact details - address, phone number, fax, email address, website, name of their assistant, customer service number, etc.

By listing your contact information on all your marketing materials, you go a long way in showing people you exist, you are a real legitimate business and you\'re available if they have any concerns or questions.

6. Write articles

Write and submit articles to establish yourself as an expert and to help build a reputation that shows you know what you\'re talking about, you\'re willing to share your expertise, and you\'re 'here to stay' - all components towards building trust.

7. Stay in touch

Regular and consistent contact with people helps facilitate trust - they know you\'re around and interested.

Contact your prospects and clients regularly (via email, phone call, card, etc.) to get feedback, follow up, and provide useful tips.

8. Be a resource

Provide information that is timely and helpful to your prospects and clients. Post articles on your website, send them an applicable, interesting report or magazine clipping, forward an email with details about a great teleseminar or workshop they might benefit from.

9. Let your personality come through

People do business with people, not companies. Help prospects trust you by letting them get to know you. Share your personality and passion in your marketing strategies and communications - for instance, have a picture of yourself on your website, share some tidbits about your personal life (hobbies, likes & dislikes, pets) and don\'t be afraid to express opinions in your writing.

Take a look at your day-to-day marketing tactic and determine if you are doing all you can to build trust with your prospective and current clients.

If not, try incorporating a couple of the suggestions above and once they\'re running smoothly and are part of your marketing system, then add a couple more. Keep doing this and you\'ll be rewarded with long lasting, rewarding and profitable relationships with many people.

Article Source: http://www.articlesbase.com/business-articles/build-trust-with-9-small-business-marketing-strategies-443749.html

About the Author

Jody Gabourie, The Small Business Marketing Coach, delivers simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. To learn more about how she can help you take your business to the next level, and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com



Winns Pro Carpet Cleaning Home

Winns Pro Carpet Cleaning Service Areas

Carpet Cleaning in Glenwood Springs 81601

Carpet Cleaning in Aspen 81611

doterra home biz opps

Like Free Stuff?

Get Your Carpets Cleaned by April 30 and Receive a FREE bottle of the Greatest Eco-Friendly Spot Remover!

free spot remover



Testimonials

for Marty Winn and Winn's Pro...

"To Marty Winn, owner of Winn’s Pro Carpet Cleaning,

This is a letter of appreciation for the 17 years of excellent service and impeccable quality of work Winn's Pro has provided. Winn’s Pro has been dedicated to providing us and the owners of our units with continuing quality, caring and exceptional service.

Marty and Winn's Pro have been available whenever the need has been for several years now. We look forward continuing this excellent relationship for many years. Thank you for all you do."

Sincerely,

The Gant Staff

Avis Barton

Executive Housekeeper

Aspen, Colorado

Winn’s Pro- I wouldn’t go anywhere else.

I manage 16 luxury homes in Aspen, Colorado and would not go anywhere else for my carpet cleaning needs. On top of requiring very discreet and trustworthy services, our homeowners have specialty rugs and carpets which require unique care. Over the long relationship Ute Place has shared with Marty, there is not a problem Winn’s pro has not been able to handle for us. When he says, “call me any time”, he means it! Marty is always willing to help in emergency situations late in the day or over weekends and holidays and arrives on your doorstep quickly and with a smile. My homeowners are continually impressed with the “magic” Marty works on their carpets and rugs, always leaving them looking like new. I would, without hesitation, recommend Marty’s professional services to any client looking for a superior, friendly and flawless cleaning service.

Thank you Winn’s Pro!

Danielle Paterni

Ute Place Resident Manager

Aspen, CO
Testimonial from Mason Morse Real Estate:This is to let you know that Marty Winn did an excellent job of cleaning our carpets. His service is unbeatable and the quality of his work is definitely first class.We had stains on our carpet that no other carpet cleaner was able to get out. The stains were set in and had been there for quite some time. Marty came to our office and said he did not care if we gave him the job or not; but he wanted to try and get the stains out. He not only got them out, his prices were excellent also.Marty came and cleaned our carpets and has followed up to make sure the stains have not returned.I highly recommend and trust Marty and Winn’s Pro Carpet Cleaning. He definitely is a professional and takes pride in his work.Thank you for all that you have done!Sincerely,Karen Scarberry/Office ManagerMason Morse Real Estate0290 Hwy 133Carbondale, CO. 81623

Would I recommend Winn’s Pro Carpet Cleaning? You bet I would. Winn’s Pro Carpet Cleaning cleaned the carpets in the Chamber office, and when I came in the next day I thought I was in the wrong place! The difference was amazing. Great work and fast service, way to go Winn’s Pro Carpet Cleaning!

Sherri Harrison, Executive Director

Carbondale Chamber - build. grow. succeed!

P.O. Box 1645, 981 Cowen Drive, Suite C

Carbondale, CO 81623



Get Carpet Cleaning Specials in Your Inbox!

E-mail Address
First Name (optional)
Then

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you Winn's Pro Carpet Cleaning Specials.



Carpet Cleaning Articles

  • Easy Carpet Cleaning Tips for Homeowners, Parents, and Pet Owners
  • Starting a Carpet Cleaning Business
  • Tips for success as a carpet cleaner and business owner
  • Carpet Cleaning Methods
  • How Carpet Cleaning Machines Work
  • Differences Between Industrial and Residential Carpet Cleaning
  • Carpet Cleaning Problems Explained
  • How to Avoid Carpet Cleaning Scams
  • Carpet Cleaning and Care Don'ts
  • Carpet Cleaning Services: Steam Carpet Cleaning
  • Carpet Cleaning Techniques and Tools
  • Tips for Choosing a Home Cleaning Service
  • Cleaning Tips For Your House
  • Carpet Cleaning Pricing
  • Do It Yourself Carpet Cleaning
  • Importance of Carpet Cleaning
  • Three Essential House Cleaning Checklists
  • When to Call for Carpet Cleaning Services
  • Carpet Cleaning Beats Bacteria
  • Robotic Vacuum Cleaner - Perfect Cleaning Machines
  • Stain Solutions: Carpet Cleaning, Tile Grout Cleaning and More
  • Carpet Cleaning and Furniture Cleaning:Safety and Health through Carpet Cleaning
  • Eco Friendly Carpet Cleaning
  • Commercial Carpet Cleaning - Steam Extraction
  • Carpet Cleaning Equipment: Why Your Business Needs It
  • Benefits of Professional Carpet Cleaning


  • Small Business Tools

    Local Business

    Join the zeriouz network and receive thousands of links to your website in weeks!




    My Partner Sites
    Carpet Cleaning Entrepreneurs
    Carpet Cleaning Entrepreneurs Blog
    Retire Wealthy and Healthy
    doTERRA Home Biz Opps
    Essential Oils List
    Home Business Advantage