10 Tips For Carpet Cleaning Marketing

Author:Mary-Gretchen Johnson

Finding fresh and relevant carpet cleaning marketing tips these days is more challenging because marketing approaches are constantly changing and adapting to new technologies. There are so many channels available, and deciding which approaches to implement can be overwhelming to the small business owner. But even in this uncertain economy, acting on proven, carpet cleaning marketing tips can lead to success. By now, most smart marketers know it is crucial to spend time promoting the benefits of your cleaning products and services and thinking beyond setting up shop and mailing marketing postcards. Effective marketers research and tackle the mediums that fit their marketing goals, permanently keep the successful campaigns, and aren\\'t afraid to experiment with new resources. Here are our top carpet cleaning marketing tips that adapt to 21st century marketing trends.

Tip #1

Implement Diverse and Measurable Campaigns. Write a small business marketing plan. Creating marketing tools such as direct mail brochures, flyers and a website without solid and measurable goals for each instrument can be a waste of resources and money. Spend some time creating a one page strategy for your marketing efforts that addresses who you are, what you do, your customers, how and when you plan to reach them, and your budget.

Tip #2

Create an Internet presence. Build a professional website that is informative and easy to navigate. Decide how your website will work for you as a carpet cleaning marketing tool and implement ways to drive traffic to your site, such as newsletters, blogs on and online coupons. In addition, measure and identify traffic to your site using programs like Google Analytics, or employ the use of Internet marketing companies like demandmart that provide measurable Internet marketing solutions for small businesses.


Market to please your ideal customer. Who will benefit from and purchase your products and services? Profile who your ideal customers are, and who they aren\\'t, by identifying their demographics, genders, and lifestyle and behavioral patterns. Laser targeting your customers and marketing to please those on your ideal customer list will waste less of your time and your marketing funds.


Construct and manage a social media marketing plan with measurable goals. There is an abundance of social media sites out there on the Internet such as Facebook, Twitter and LinkedIn (and more companies are joining the ranks daily) that are free to join, and they provide revolutionary marketing opportunities. The key to successful social marketing is not to deluge these channels with unsolicited sales pitches, but to grow networks and engage in mutually beneficial 2-way conversations about your carpet cleaning products and services. For inspiring ways to incorporate social media into your small business marketing strategy, read '20 Ways Businesses Use Twitter' to see how some of the big guys in business have been successful with this medium.


Share you passion for your business. Blogging and social media are excellent venues to share your passion for and expertise in your industry. An informative and interesting blog engages customers, prospects, and others in your industry - and a single blog can be connected to multiple online channels that spread your message more efficiently. Also, it is worth checking out and commenting on content by other professionals in your industry. Not only will you learn other carpet cleaning marketing tips, you may end up landing a guest blog spot on another website, which will only expand your network and bring you more business.


Market to generate discounted products or services trials. Consumers love discounted trials for quality products, especially when delivered with great customer service. Coupons are a super way to impress new customers and convert them to regulars.


Create marketing messages that fuel natural human curiosity. This requires creative, out-of-the-box thinking, but can really create a buzz for your small business. A local jewelry store owner, who targets mainly to men who are buying for their wives or girlfriends, created the tagline 'I Hate Steven Singer,' which has been a successful, recognizable marketing slogan for his local business. And there is the famously successful Apple '1984' commercial that had nothing to do with a product or its benefits; rather it created consumer anticipation and Apple\\'s 'game-changing' image that endures today.


Network with another local business to create a mutually beneficial promotion. It is a lucrative endeavor to hook up with a business that offers services that complement yours. For instance, include with your promotion a discount for house cleaning services within a certain time frame. Both businesses will share the marketing costs, and your customers will feel like they are getting an added value.


Develop a customer referral program. Today, referrals are more than word-of-mouth recommendations; they can come in many forms. A customer who is active on Facebook and Twitters or writes a regular blog is a great resource to do your marketing for you. Offer incentives and customer loyalty discounts to these clients to help you spread the word about your business and add value to your products and services.


Make marketing a daily task. The best carpet cleaning marketing tips for your business can be meaningless if you don\\'t implement and monitor strategies regularly. Commit time daily to stay current with trends and evaluate which tools work best for your small business through trial and measurement.

Article Source: http://www.articlesbase.com/small-business-articles/10-tips-for-carpet-cleaning-marketing-3282466.html

About the Author
Get Found Online! Do you want to find new customers for your business online? Demandmart offers an automated platform that makes online marketing for small business affordable, easy and effective. It can help you get exposure in search engines, create online coupons, schedule appointments online and automatically follow-up with your customers via email. For more free small business marketing strategies, check out demandmart\\'s small business internet marketing tips.

Explore Related Pages

Tips for Online Carpet Cleaning Marketing

Marketing your small business

Growth Strategies in Local Business Marketing

Winns Pro Carpet Cleaning Home

Winns Pro Carpet Cleaning Service Areas

Carpet Cleaning in Glenwood Springs 81601

Carpet Cleaning in Aspen 81611

doterra home biz opps

Like Free Stuff?

Get Your Carpets Cleaned by April 30 and Receive a FREE bottle of the Greatest Eco-Friendly Spot Remover!

free spot remover


for Marty Winn and Winn's Pro...

"To Marty Winn, owner of Winn’s Pro Carpet Cleaning,

This is a letter of appreciation for the 17 years of excellent service and impeccable quality of work Winn's Pro has provided. Winn’s Pro has been dedicated to providing us and the owners of our units with continuing quality, caring and exceptional service.

Marty and Winn's Pro have been available whenever the need has been for several years now. We look forward continuing this excellent relationship for many years. Thank you for all you do."


The Gant Staff

Avis Barton

Executive Housekeeper

Aspen, Colorado

Winn’s Pro- I wouldn’t go anywhere else.

I manage 16 luxury homes in Aspen, Colorado and would not go anywhere else for my carpet cleaning needs. On top of requiring very discreet and trustworthy services, our homeowners have specialty rugs and carpets which require unique care. Over the long relationship Ute Place has shared with Marty, there is not a problem Winn’s pro has not been able to handle for us. When he says, “call me any time”, he means it! Marty is always willing to help in emergency situations late in the day or over weekends and holidays and arrives on your doorstep quickly and with a smile. My homeowners are continually impressed with the “magic” Marty works on their carpets and rugs, always leaving them looking like new. I would, without hesitation, recommend Marty’s professional services to any client looking for a superior, friendly and flawless cleaning service.

Thank you Winn’s Pro!

Danielle Paterni

Ute Place Resident Manager

Aspen, CO
Testimonial from Mason Morse Real Estate:This is to let you know that Marty Winn did an excellent job of cleaning our carpets. His service is unbeatable and the quality of his work is definitely first class.We had stains on our carpet that no other carpet cleaner was able to get out. The stains were set in and had been there for quite some time. Marty came to our office and said he did not care if we gave him the job or not; but he wanted to try and get the stains out. He not only got them out, his prices were excellent also.Marty came and cleaned our carpets and has followed up to make sure the stains have not returned.I highly recommend and trust Marty and Winn’s Pro Carpet Cleaning. He definitely is a professional and takes pride in his work.Thank you for all that you have done!Sincerely,Karen Scarberry/Office ManagerMason Morse Real Estate0290 Hwy 133Carbondale, CO. 81623

Would I recommend Winn’s Pro Carpet Cleaning? You bet I would. Winn’s Pro Carpet Cleaning cleaned the carpets in the Chamber office, and when I came in the next day I thought I was in the wrong place! The difference was amazing. Great work and fast service, way to go Winn’s Pro Carpet Cleaning!

Sherri Harrison, Executive Director

Carbondale Chamber - build. grow. succeed!

P.O. Box 1645, 981 Cowen Drive, Suite C

Carbondale, CO 81623

Get Carpet Cleaning Specials in Your Inbox!

E-mail Address
First Name (optional)

Don't worry — your e-mail address is totally secure.
I promise to use it only to send you Winn's Pro Carpet Cleaning Specials.

Carpet Cleaning Articles

  • Easy Carpet Cleaning Tips for Homeowners, Parents, and Pet Owners
  • Starting a Carpet Cleaning Business
  • Tips for success as a carpet cleaner and business owner
  • Carpet Cleaning Methods
  • How Carpet Cleaning Machines Work
  • Differences Between Industrial and Residential Carpet Cleaning
  • Carpet Cleaning Problems Explained
  • How to Avoid Carpet Cleaning Scams
  • Carpet Cleaning and Care Don'ts
  • Carpet Cleaning Services: Steam Carpet Cleaning
  • Carpet Cleaning Techniques and Tools
  • Tips for Choosing a Home Cleaning Service
  • Cleaning Tips For Your House
  • Carpet Cleaning Pricing
  • Do It Yourself Carpet Cleaning
  • Importance of Carpet Cleaning
  • Three Essential House Cleaning Checklists
  • When to Call for Carpet Cleaning Services
  • Carpet Cleaning Beats Bacteria
  • Robotic Vacuum Cleaner - Perfect Cleaning Machines
  • Stain Solutions: Carpet Cleaning, Tile Grout Cleaning and More
  • Carpet Cleaning and Furniture Cleaning:Safety and Health through Carpet Cleaning
  • Eco Friendly Carpet Cleaning
  • Commercial Carpet Cleaning - Steam Extraction
  • Carpet Cleaning Equipment: Why Your Business Needs It
  • Benefits of Professional Carpet Cleaning

  • Small Business Tools

    Local Business

    Join the zeriouz network and receive thousands of links to your website in weeks!

    My Partner Sites
    Carpet Cleaning Entrepreneurs
    Carpet Cleaning Entrepreneurs Blog
    Retire Wealthy and Healthy
    doTERRA Home Biz Opps
    Essential Oils List
    Home Business Advantage