Tips for Online Carpet Cleaning Marketing

Author:Chad DeBolt
Unlike online stores that can ship their products to customers all over the world, a carpet cleaning company has a limited market; it can only serve a local area. Often, businesses who offer personal services such as carpet cleaning service needs in areas their staff can drive to and from in any given workday. With gas prices and other considerations, this area is often limited to their home and the adjacent cities. Therefore, it is crucial for the success of your campaign to keep this mind when you create a website and advertise online.


These days, people go to the internet for virtually all of their information needs. If someone in your city, for example, LA, types in carpet cleaning in LA on a Google search box, they\'re likely to click on any of the links that Google pulls up for them. If your business\'s website winds up on the top page of these search matches, you\'re a step away from clinching that business from a new customer. However, the internet is a world in itself and even with local businesses, the competition online is fierce. If you just make a website and stop at that, it\'s like talking to an empty hall. Information seekers won\'t find you unless you make it easy for them to find you.


Having said that, here are some basic tips to remember as you dip your toes in the warm waters of online advertising and internet marketing:


1. Make your website informative. A flashy design is useless if your content is trash. People looking for information online want a credible and reliable source. A website builds credibility if visitors find useful information in their website. Although call-to-action lines are important, it\'s equally important to provide unbiased information to a general visitor. Not every visitor who stumbles upon your website is looking to hire a carpet cleaner at the time they found your site. But you certainly want them to bookmark your site for future references.

2. Be smart with PPC marketing. When you sign up for Google AdWords or try Facebook\'s Pay-per-Click (PPC) program for small business, remember that you are the payor. That means you are the one bearing the cost per click. Therefore, you only want clicks that are most likely convert to a new customer hiring your company for their carpet cleaning needs. Your goal is to get a high dollar-earned to dollar-spent conversion rate. That should guide you accordingly when you define your target market and define your keyword phrases.

3. Socialize online. Social media networking is a powerful tool that could bring in many customers to your door and it virtually costs nothing. All the investment you need to make is give it a bit of time and this time doesn\'t even have to be business-specific; even when you\'re writing personal emails and contacting friends, simply putting links to your business website on your signature line is an excellent way to advertise. The more you socialize online, the more exposure your business gets.

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for Marty Winn and Winn's Pro...

"To Marty Winn, owner of Winn’s Pro Carpet Cleaning,

This is a letter of appreciation for the 17 years of excellent service and impeccable quality of work Winn's Pro has provided. Winn’s Pro has been dedicated to providing us and the owners of our units with continuing quality, caring and exceptional service.

Marty and Winn's Pro have been available whenever the need has been for several years now. We look forward continuing this excellent relationship for many years. Thank you for all you do."


The Gant Staff

Avis Barton

Executive Housekeeper

Aspen, Colorado

Winn’s Pro- I wouldn’t go anywhere else.

I manage 16 luxury homes in Aspen, Colorado and would not go anywhere else for my carpet cleaning needs. On top of requiring very discreet and trustworthy services, our homeowners have specialty rugs and carpets which require unique care. Over the long relationship Ute Place has shared with Marty, there is not a problem Winn’s pro has not been able to handle for us. When he says, “call me any time”, he means it! Marty is always willing to help in emergency situations late in the day or over weekends and holidays and arrives on your doorstep quickly and with a smile. My homeowners are continually impressed with the “magic” Marty works on their carpets and rugs, always leaving them looking like new. I would, without hesitation, recommend Marty’s professional services to any client looking for a superior, friendly and flawless cleaning service.

Thank you Winn’s Pro!

Danielle Paterni

Ute Place Resident Manager

Aspen, CO
Testimonial from Mason Morse Real Estate:This is to let you know that Marty Winn did an excellent job of cleaning our carpets. His service is unbeatable and the quality of his work is definitely first class.We had stains on our carpet that no other carpet cleaner was able to get out. The stains were set in and had been there for quite some time. Marty came to our office and said he did not care if we gave him the job or not; but he wanted to try and get the stains out. He not only got them out, his prices were excellent also.Marty came and cleaned our carpets and has followed up to make sure the stains have not returned.I highly recommend and trust Marty and Winn’s Pro Carpet Cleaning. He definitely is a professional and takes pride in his work.Thank you for all that you have done!Sincerely,Karen Scarberry/Office ManagerMason Morse Real Estate0290 Hwy 133Carbondale, CO. 81623

Would I recommend Winn’s Pro Carpet Cleaning? You bet I would. Winn’s Pro Carpet Cleaning cleaned the carpets in the Chamber office, and when I came in the next day I thought I was in the wrong place! The difference was amazing. Great work and fast service, way to go Winn’s Pro Carpet Cleaning!

Sherri Harrison, Executive Director

Carbondale Chamber - build. grow. succeed!

P.O. Box 1645, 981 Cowen Drive, Suite C

Carbondale, CO 81623

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